of 3 Slides

Transform the
caller experience

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The on-hold marketing

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Cross sell services with
on hold messages

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When calling a business,
it is unlikely that a caller gets to speak to the correct person immediately.

The caller may have to select an option, or the call could be answered by reception, sales or a member of the team, before the call is transferred to the department they were hoping to speak to, this transfer time is your on-hold opportunity.

Click to get started with a FREE personalised on-hold sample

At Sound Marketing we are here to help you make the most of the opportunity and assist you in providing the very best service for your customers.

Telephone On-Hold audio services

Did you know? Your callers’ on hold experience affects your business significantly Research has shown that when callers are presented with on-hold messaging versus silence or commercial radio they:

  • Have a higher regard for the business.
  • Stay on hold longer.
  • Show interest in the products advertised
  • Are less agitated
  • Remain focused

Further research shows

It has been proven that callers faced with on-hold messaging versus silence or radio are more likely to exhibit interests in the services advertised, retain that information and be less agitated.

88% of people asked prefer on-hold messaging to silence or just music. they like to hear product and service information and 20% have made a purchase based on an on-hold offer.

Callers stay on the line up to 25% longer when provided with On-Hold messaging versus “dead air” or "background music", and up to 17% longer than radio.

34% of callers who hang up will not call back.

One study found that of the 8-15% of a company's customer base that is lost each year, a startling 68% is due to indifferent or negative phone treatment.

94% of all marketing budgets are spent on inducing a customer call. While only 6% is spent on handling the call once received.

Reflect the changes in your business

Your On-Hold productions should reflect the changes in your business

Regular updates to your On-Hold productions are essential to illustrate the changes in your business. This shows you are a business that is moving forward.

With our fully managed telephone message packages we not only do all the script writing, producing, formatting and delivery of the unique productions for your customers to hear, but we also take responsibility for ensuring that the messages are up-to-date. This leaves you time to run your business safe in the knowledge that when your callers hear your telephone audio they will hear messages that are professional, relevant and reinforcing your brand.

Setting up your perfect audio is a simple 5 step process

Step 1


What do you want to communicate?

Your Client Communication Manager creates your Initial script

Step 2

Audio Branding

How do you want your brand to sound?

We help you to choose the music and voices that best reflect your brand.

Step 3


Your quality recording

Our studio records and produces your bespoke audio.

Step 4


The perfect format audio for your telephony

Your finished production is uploaded onto your telephone system.

Step 5


Your productions will always be relevant

Your Client Communication Manager ensures your productions are always up to date.

Just a few of the hundreds of businesses that rely on us for professional audio

Setting standards of excellence

At Sound Marketing we have been working with businesses across many sectors for over 23 years. During this time, we have developed processes to help us deliver an exceptional level of customer service. We have achieved this by creating a set of values that governs how we treat each other and our customers.

What our customers think about us


5 Star rating
25 Nov 2020

A solid service

Been using them for several years now and cannot fault their service. Easy to use website, quick turnaround and always happy to help however they can over the phone!

Natalie Abson

5 Star rating
25 Nov 2020

Super easy to update telephone messages…

Super easy to update telephone messages using their website portal & the updates are turned around really quickly. Many thanks to our account manager Lucia who has been really helpful throughout too!

David Shadbolt

5 Star rating
25 Nov 2020

Excellent response and service…

Needed urgently a new out of hours message to pass onto our telephone service providers for a new system. Lucia turned this around in less than 24 hours. Have dealt with Sound Marketing for many years and service has always been excellent.

Joe Gibson - Electric Center

5 Star rating
6 Aug 2020

Excellent Service, quality production. Lucia Pike great account manager.

Soundmarketing have always been excellent in their service. Great communication with us, often checking in with us to ensure that we are using their services to the best potential. Always a quick turnaround too. Special mention to the customer engagement provided by Lucia Pike, who deals with our account here at Electric Center Hull.

Chris Sims

5 Star rating
16 Jan 2020

Mike Brown has always been very helpful…

Mike Brown has always been very helpful and efficient with our business needs. Proactive and quick. Very happy with the service.


5 Star rating
15 Jan 2020

Lucia has always been more than helpful…

Lucia has always been more than helpful with anything our company needs, great customer service and quality.

Sam Vince

5 Star rating
15 Jan 2020

We have used sound marketing in our…

We have used sound marketing in our business for several years and could not be happier with their service. Lucia our account manager is brilliant, No matter what unusual request we have (and there has been a few) she has always come through and delivered what we are after! Would 100% recommend. Sam - H&V Controls.

Jon Rowell

5 Star rating
15 Jan 2020


Very friendly and efficient. Appreciate you hard work Lucia:)

Stuart Holman - Edmundson Electrical

5 Star rating
14 Jan 2020

First Class Service!

We have been working with Sound Marketing since 2016 and have always received a first class service. Easy to use on-line script editing with a fast turnaround on any changes. Lucia is always quick to remind us if we have an out of date item which needs to be amended!!

Richard Jack

5 Star rating
14 Jan 2020

Excellent service provided by Lucia

Excellent service provided by Lucia. I would highly recommend. Communication whether by phone and email is always prompt and professional. Keep up the good work!

Edmundson Electrical Glasgow

5 Star rating
14 Jan 2020

We have used Sound Marketing for years…

We have used Sound Marketing for years now and its always been the same great service that we get to this day. They make your communications sound professional and I would recommend them 100%.

For a FREE on-hold marketing sample​ complete below​