Slide
of 3 SlidesWhen calling a business,
it is unlikely that a caller gets to speak to the correct person immediately.
The caller may have to select an option, or the call could be answered by reception, sales or a member of the team, before the call is transferred to the department they were hoping to speak to, this transfer time is your on-hold opportunity.
At Sound Marketing we are here to help you make the most of the opportunity and assist you in providing the very best service for your customers.
Telephone On-Hold audio services
Did you know? Your callers’ on hold experience affects your business significantly Research has shown that when callers are presented with on-hold messaging versus silence or commercial radio they:
- Have a higher regard for the business.
- Stay on hold longer.
- Show interest in the products advertised
- Are less agitated
- Remain focused
Further research shows
It has been proven that callers faced with on-hold messaging versus silence or radio are more likely to exhibit interests in the services advertised, retain that information and be less agitated.
88% of people asked prefer on-hold messaging to silence or just music. they like to hear product and service information and 20% have made a purchase based on an on-hold offer.

Callers stay on the line up to 25% longer when provided with On-Hold messaging versus “dead air” or "background music", and up to 17% longer than radio.

34% of callers who hang up will not call back.

One study found that of the 8-15% of a company's customer base that is lost each year, a startling 68% is due to indifferent or negative phone treatment.

94% of all marketing budgets are spent on inducing a customer call. While only 6% is spent on handling the call once received.

Your On-Hold productions should reflect the changes in your business
Regular updates to your On-Hold productions are essential to illustrate the changes in your business. This shows you are a business that is moving forward.
With our fully managed telephone message packages we not only do all the script writing, producing, formatting and delivery of the unique productions for your customers to hear, but we also take responsibility for ensuring that the messages are up-to-date. This leaves you time to run your business safe in the knowledge that when your callers hear your telephone audio they will hear messages that are professional, relevant and reinforcing your brand.
Setting up your perfect audio is a simple 5 step process
Just a few of the hundreds of businesses that rely on us for professional audio
Setting standards of excellence
At Sound Marketing we have been working with businesses across many sectors for over 23 years. During this time, we have developed processes to help us deliver an exceptional level of customer service. We have achieved this by creating a set of values that governs how we treat each other and our customers.