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On Hold Audio
Welcome to our On-Hold FAQ section, where we address common queries regarding on-hold audio solutions. Discover how our services work and how they can best assist you with improving your caller experience.
What is hold music?
Hold music is the (some times default) music callers hear whilst being transferred or waiting to have their call answered. We don't do hold music, we produce on-hold audio!
What is On-Hold Audio?
On-hold audio is hold music turned up to eleven! Bespoke content that is expertly voiced and produced to play when callers are placed on hold, that's in keeping with your brand! Keeping callers engaged, providing relevant information, and enhancing the overall caller experience. Hold music is for waiting. On-hold audio is for engaging.
How can on-hold audio benefit my business?
On-hold audio can benefit your business by reducing caller frustration, promoting products or services, and reinforcing your brand identity.
What are the key components of an effective on-hold audio message?
An effective on-hold audio message includes a professionally voiced welcoming greeting, relevant information with background music and a call-to-action tailored to your business.
Can you provide examples of on-hold audio messages?
Yes, we have many samples available for each of our services. You can head [here] to head to the on-hold audio production samples or [here] to listen to some of the voices we use everyday!
What types of businesses can benefit from on-hold audio?
We struggle to think of businesses that couldn't. Essentially if your business process includes a telephone call, you can utilise on-hold audio. Retail, healthcare, hospitality, and many more sectors already benefit from on-hold audio to enhance the caller experience.
How can I create customized on-hold audio messages for my business?
We can work with you to develop custom on-hold audio scripts that align with your brand messaging and customer needs. We can advise on best practice and even get creative with your production!
What is the process of creating on-hold audio messages?
In short, our process involves learning your brand and business, then scriptwriting, voice talent selection, music selection, and professional audio production to create engaging on-hold messages.
How can on-hold audio help reduce caller abandonment rates?
On-hold audio keeps callers engaged and informed, reducing frustration and the likelihood of them hanging up while waiting for assistance. If you do it right, they may even hear the information they needed whilst on hold.
Can you assist in selecting the right background music for our on-hold messages?
Yes, we have a wide range of background music options and can help you choose music that aligns with your brand and caller preferences. We have a library that is periodically reviewed and updated based on usage, trends and feedback.
Is it possible to update on-hold audio messages to reflect changing promotions or seasons?
Yes, we offer flexibility to update your on-hold audio messages to promote seasonal offers, new products, or any other relevant changes in your business. Simply choose the [package] that's right for you!
How can on-hold audio messages reinforce our brand identity?
On-hold audio messages can incorporate your brand's tone, values, and messaging, ensuring consistency and reinforcing your brand identity.
Can on-hold audio messages provide important information to callers while they wait?
Absolutely, on-hold audio messages can convey information such as business hours, upcoming events, and frequently asked questions to assist callers.
How can I ensure my on-hold audio remains engaging and informative?
We provide guidance on crafting compelling on-hold scripts and regularly update messages to keep them fresh and relevant. Sometimes it can be as simple as making a simple change, other times you might want a full wardrobe change!
Will on-hold audio work on my phone system?
On-hold audio will work on 99.9% of phone systems, cloud or otherwise. Whether you need a player or just a file for upload, if you have a phone system then it's almost guaranteed to have additional audio capabilities.
My phone system came with hold music, why not just use that?
Let's assume you are a business with competitors, like most out there. How many other businesses like yours do you think have opted to just use the default hold music on their phone system? Do you want to stand out? Do you want your callers to remember your business?
Can you provide samples of on-hold audio messages for different industries?
Certainly, we have a portfolio of on-hold audio samples tailored to various industries, and we can provide [these] as examples of our work.
What industries have you worked with for on-hold audio projects?
We have worked with a wide range of industries, including legal, automotive, retail, healthcare, and more, on on-hold audio projects.
How do I get started with creating customized on-hold audio messages for my business?
Getting started is easy. Simply reach out to us for an initial consultation, and we'll guide you through the process. Otherwise, if you think you know what you need you can order a package here.
Can you help with selecting the right voice talent for our on-hold messages?
Yes, we have an all-star roster of professional voice talents, and we can help you choose the right voice that matches your brand personality.
What is the cost associated with creating customized on-hold audio messages for my business?
The cost varies depending on the complexity of your on-hold audio project. We can provide you with a customized quote after discussing your specific needs and goals
What is the cost associated with creating customized on-hold audio messages for my business?
The cost varies depending on the complexity of your on-hold audio project. We can provide you with a customized quote after discussing your specific needs and goals
How do I upload my on-hold production to a USB announcer?
If you're a customer who uses a USB announcer, then the below should help you upload your new audio.
Remove the USB stick from the On Hold Audio announcer, and plug it into your computer.
Start by finding the email you've received from us, and download the new on-hold audio file.
Once downloaded, hover over the download notification and click the folder icon, this will open the download folder. Otherwise, navigate to your downloads folder.
Right-click the file and choose COPY from the menu.
Now choose THIS PC in the left-hand column, and open the USB Stick drive. You will be able to see the old audio file, right-click it and choose DELETE from the context menu.
Once this is complete, right-click and choose PASTE from the context menu.
Now you can remove the USB stick from your computer and reinsert it into your USB On Hold Audio announcer.
Once the USB Stick is inserted into the announcer, it will begin playing the new file automatically.
What is Setup Support?
We'll work with you to get your on hold audio files in place, with hardware and software support. Over the past 25 years, we've helped thousands of companies to get On Hold Audio working on their phone systems, so we have the knowledge and experience to help you.
What do you mean by "Studio Quality Audio"?
All our audio is processed by our on-site audio engineers, in our bespoke recording studio. Thanks to the skill of our team, and the industry leading hardware and software we equip them with, your audio will be produced and mastered to the highest possible standards. Every time.
What is Audio File Optimisation, and why is it important?
Your phone system may require audio files of a certain format, or have strict requirements about the audio frequencies it can accurately reproduce. We optimise your audio files to sound best on your phone system, all we need to know is the make and model.
What is the Pronunciation Promise?
Pronunciations are important! So we'll go the extra mile to find the correct pronunciation for you, even going so far as to record multiple versions if we find more than one "correct" pronunciation. You WILL get the pronunciation you want.
What is the Sound M Curated Music Library and how does it affect my On Hold Audio?
We have thousands of backing tracks, each one personally vetted by our Studio team for quality. We'll even recommend tracks that fit your brand.
What does Online Scripting mean?
An easy to use web tool, where you can view and edit your audio scripts, as well as download finished productions.
We are here to help if you do.
Sound Marketing was founded in 1997 and we are one of the country’s leading suppliers of audio marketing solutions for business. From our inception, our focus has been to exceed our customers’ expectations.
hello@soundm.com | |
Phone | 01225 701600 |
Address | Strattons House, Strattons Walk, Melksham, Wiltshire, SN12 6JL |
Company No | 3430221 |
VAT No | 741 6142 54 |