Customer loyalty can be a hard to come by commodity today; potential and existing clients are wooed and tempted by competitors at every click of the mouse. Small businesses need to make the most of their marketing opportunities in as cost effective a way as possible.
On Hold marketing is generally cheaper than radio or press advertising – and more effective, as it’s marketing to people who are already interested in what you do. You can not only cross sell your services but it also makes a great first impression on your callers – whether they’re existing or potential clients. The telephone may well be the first contact a potential client has with your company – you don’t want it to be the last.