Frequently asked questions

Audio branding is the strategic use of sound to build and reinforce your brand identity. It's important because it enhances recognition, creates emotional connections, and boosts brand recall.

Audio branding can benefit your business by increasing brand recognition, creating memorable customer experiences, and differentiating your brand in the market.

An effective audio brand includes elements such as a unique sonic logo, on-hold messages, background music, and voiceovers, all aligned with your brand identity.

All audio that a customer could encounter should be considered in your strategy. On-hold audio forms part of a key inbound customer experience. A customer is calling you, what could be more important or deserving of your attention?

Audio branding is versatile and can benefit businesses of all sizes and industries, from retail and hospitality to healthcare and finance.

We can work with you to develop a custom audio branding strategy that aligns with your company's values, target audience, and overall brand image. Think about what your brands tone of voice would be!

Our process involves understanding your brand, conducting market research, creating audio assets, and implementing them across various touchpoints.

A sonic logo is a short, distinctive sound that represents your brand. It's important because it helps in immediate brand recognition, similar to a visual logo.

Yes, we have ventured into this on many occasions. Not just for sonic logos but for use in video work that signifies important events. We'd be happy to help create a unique sonic logo tailored to your brand identity.

On-hold audio can provide valuable information, reinforce brand messages, and entertain callers, reducing frustration and improving the overall caller experience. Increase brand recognition and promote a positive brand image via audio!

Selecting the right background music involves factors like target audience, brand image, and the desired emotional response from customers. It must also align with your brands identity. 

Yes, we offer flexibility to update your audio branding to match seasonal promotions, industry trends, or changes in your brand image. We've a range of packages to choose from that allow for as many updates as you may need.

Audio branding complements your visual marketing efforts by engaging additional senses, making your brand more memorable. Ensure your brand isn't thought of as a silent film from a bygone era! 

SoundM is proud to have been providing audio for over 25 years and compete with global organisations. We record and produce audio in our own studio. Clients have dedicated Account Managers, that monitor, update and review scripts. We're the authentic vinyl shop on the corner!

Certainly, we have a portfolio of samples showcasing our work, and we can provide these as examples of our audio branding solutions. We can also create a sample specifically for you, if you'd like one click here.

We've worked with a diverse range of industries, including healthcare, property, veterinary, automotive, retail, finance, and more, on audio branding projects.

Yes! Even when changing your audio to match a seasonal theme such as Christmas, we will always work with you to choose the best options to suit your brand.  

Yes, we provide personalized consultations to understand your unique needs and develop a tailored solution for your business. You can contact us [here] if you'd like to discuss this in more detail.

The cost varies depending on the scope of your audio branding project. We can provide you with a customized quote after discussing your specific needs and goals or if you're aware of everything you need, you can view our range of services and packages.

A single point of contact for any and all enquires. Need an update, your account manager will take care of it. Changing phone system and need a hand getting it working again, your account manager is there to assist. Want to talk about the latest gossip in the office, call your dedicated account manager!