Telephone On-Hold audio blog

Home / On-Hold blog / Post
Which industries should leverage on-hold messages?
22-11-2021

Which industries should leverage on-hold messages?

On-hold audio can be used to set brand standards, promote new products or services, drive business to an online resource, cross-sell products, highlight accreditations, reflect a business moving forwards, reassure your callers and many more. Can you see how many marketing opportunities it can bring to your business?

For example, the motor industry can benefit a lot from on-hold marketing. Our pro-active scripting helps them announce any new models without any worry.

On the other hand, modern hotels have much to offer and to promote. Ranging from their restaurants, wedding venues, gyms and treatment services, swimming pools and business facilities. That is why the hospitality industry is another good sector that can benefit a lot from it as well.

People tend to check-in and out of hotels at peak times such as the mornings, at these times there is never enough time for the receptionist to answer the phone and deal with the person in front of them. What happens then with the incoming calls? In these situations when on-hold messages can be a lifesaver.

Actually, ANY business that wants to increase the spend of their core clients can leverage these marketing tools. Do you have a telephone line? Then, you will likely benefit from it. You might not be available to always answer the telephone straight away or the caller might want to talk to a person different from the one answering the line.

Make the most of your caller’s time by providing useful information to them and by doing so, deliver greater value.

Has your business not implemented on-hold audio yet?  What are you waiting for? At Sound Marketing we have been working with businesses across multiple sectors for over 23 years. Contact our account managers on 01225 701600 for a free sample today and start benefiting from the enormous opportunities’ audio marketing can bring to your business.

For a FREE on-hold marketing sample​ complete below​