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The power of the voice

The power of the voice

Verbal language is the key difference between humans and the rest of the animal kingdom. And, as the world moves faster and faster, the need to constantly communicate with those around us has become more important. However, digitalization has dehumanized these interactions to the extent we are losing touch with our own voice.

Voice goes beyond the content of the spoken words. It has the power to communicate feelings, trust and even different interpretations. On a written message you lose part of the information since it is impossible to appreciate the tone of voice, pace of speaking...  and is much more difficult to know how the author is feeling at the time of writing.

  • Tone, pitch, articulation, accent, etc. can deliver subtle messages about the kind of person we are.
  • Modulating some of the characteristics of our voice can also slightly change how we are perceived by others.  As businesses it is possible to align our voice and what we communicate with corporate values with the aim to get perceived by our customers the way we want them to.
  • Our voice can enhance personal and professional relationships making us closer to each other.
  • Spoken words are generally a more effective way of communication since it is easier to ensure the messages we deliver are received as intended. Who hasn’t sent a message that has been wrongly interpreted?

Customized on-hold audio allows you to choose the right voice in order to show callers you care. Without it, even the best script could not be enough. Get a free sample now and put it to the test.

For a FREE on-hold marketing sample​ complete below​