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How can you be more persuasive?
25-08-2021

How can you be more persuasive?

Persuasive language is used for many reasons, for example, to help to sell products or services, to convince someone to believe an opinion. The bottom line is that this type of language, if properly used, can become a very powerful tool for getting what you want. 

However, mastering persuasion language either oral or written is not easy. However, if you follow our advice and practice you will most likely see positive results. 

So, what techniques can you use? Generally speaking it is key to create intrigue, inspire the audience and persuade them. Sounding like you know what you are talking about is the key place to start however, there are much more other specific details that can help you.

  • Be flattery/complimenting with your audience
  • Bring the audience into the story
  • Present opinions like facts
  • Be plain and strong with your language
  • Hyperbole. Use exaggerated language used for effect
  • Repetition of keywords will also slam the message
  • Put emphasis on the personal pronouns like “I”, “You” and “We”
  • Use imperative vocabulary
  • Give three main points to support an argument
  • Use emotive language
  • Give statistics and figures but avoid complicated numbers. Simply, stick to  simple facts to make a powerful point
  • Use rhetorical questions
  • Signposted connectives such however, but can also be very powerful

Actually, the 5 most persuasive words in the English language are:

  1. YOU
  2. FREE

We all love free stuff, so much, that our choices can change drastically despite the value of the items remaining the same. For example, a study was conducted where they analyzed the power of free.

A first group of people were given the option to choose between a 1 cent Hershey Kiss or a 15 cent Lindt Truffle. Since Lindt is generally considered a superior chocolate 73% chose the Lindt Truffle. However, when they were given the option between a free Hershey Kiss or a 14 cent Lindt Truffle the results switched. Now, 69% of the people chose the Hershey Kiss.

       3.BECAUSE

A study conducted by Robert Cialdini proved how powerful the word “because” can be no matter the reason given. He examined how different requests would affect people’s willingness to allow someone to cut the line to use a copy machine.

First, the request was: May I use the machine?. In this scenario no reason was given but 60% still allowed to cut the line.

In a second scenario the request was  May I use the machine because I am in a rush?. Most of us would agree that is a pretty lame excuse, however, 94% of people allowed him to cut the line.

What is even more surprising are the results from the third scenario. He said the following: May I use the machine because I need to make copies?. That is no reason at all, however, 93% of people still allowed him to cut the line proving that the word because is more powerful that the reason given itself.

       4. INSTANTLY

       5. NEW

“Newness” is key in selling techniques, and even more if what you are selling are products. Research has shown that products “age” quicker than “experiential” purchase. Meaning that, you will probably hate your brand new phone in 5 years, however, that music festival you went five years ago will have aged in your memory as a fine wine.

Now you are all set to start practicing our tips on your daily persuasive conversations. (Remember, it can be really powerful in the sales department.)

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