Telephone On-Hold audio blog
Have you just lost £1,200 without even knowing?
Businesses from all industries miss a call every once in a while, but, do they understand which is the true cost of not answering? A few missed calls might seem unharmful but they can have a negative impact greater than you might think.
Digitalisation has increased a lot the amount of channels consumers have at their reach to contact business. However, sometimes we forget about the most traditional and effective channel, the telephone. We must not forget that 80% of business communications still happen over the phone.
Many businesses wrongly believe that customers will simply call again. But research has proved that around 85% of consumers will not call back again, they will rather turn to one of your competitors.
Missing a call has a direct negative impact on the customer experience happiness level. Although it might not directly cause to lose a customer, missing a call definitely triggers more consequences than you would first anticipate.
First of all, missing a call gives a really bad first impression not to mention that damages your professionalism image. You are wasting your customers or potential clients and be losing possible referrals at the same time. All in all, you may be losing revenue for your business.
If by now, you haven't realized the extent of the problem pay attention to the following statistics. The financial impact of missing a call is definitely big enough to be worrying about it.
As DataKom points out, UK businesses are losing £90millon in revenues every year only because they failed to answer their incoming calls. For instance, missing a couple of calls per day means around 104 potential lost sales. Even if these callers left a message and you called them back, you would be potentially losing 72 prospects.
Another study carried out by BT has proven that UK businesses lose around £1,200 on average for every single missed call.
Missing a call every once in a while is unavoidable. In that case, make sure you have a contingency plan to mitigate the damages. What can you do?
Provide other contact details and website details where they might find their answer.
Keep track of lost calls so you can get back to them.
Have a professional voicemail recording put in place.
At Sound Marketing we can help by producing the perfect professional voicemail recording and any other On-Hold messages your business might require to improve the overall customer experience. Contact our account at 01225 701600 managers for further information.
6 phrases you should avoid for your on hold messages
On-hold marketing scripts, music choice and voice over must all be in....
5 Top reasons why being heard is as important as being seen
Customer experience is the result of every interaction between a clie....
7 ways to reduce abandoned calls
An abruptly ended call before the customer had the chance to talk to ....
Are telephone systems still worth buying?
All IP networks are conquering the communications industry and as a r....
The new music revolution - home recording
In 2020 the music industry contributed £5.8 billion to the UK e....
Is AI Voice Phishing the Next Big Security Threat?
Artificial Intelligence (AI) refers to an infinite number of innovati....
Why do songs sound different when they play on different platforms?
Youtube, Spotify and many other music streaming platforms have been t....